New Author - Social Causes Corporate America Will Pay You to Write a Book For
by: Paul Godines
Every year Corporate America spends several million dollars on books even from new authors, why not you? They spend this money to buy goods and services for community good will, marketing, image building and company branding projects.
Corporate America loves to sponsor social causes because they can take the advertising they receive and leverage it into millions of dollars of positive publicity. Many companies sponsor events, however most if not all also buy products that they give away that ties their company to the worthy cause they support.
As a new author you are in a unique position to generate thousands if not tens of thousands of sales of your book. All you would need to do is craft a proposal and submit it to a corporate company that you know supports a cause that you would love to write about. When you create your pitch let them know that you will be tying their company in with the social cause and that you will show both in a positive light.
A great place to find hundreds of social causes that you could connect with and make a pitch to is Yahoos Directory. Go to; Yahoo.com - Yahoo Directory > Society and Culture > Issues and Causes, there you will find literally hundreds of social organizations you could write about. Next would be to do some research, find out which corporations have a history of supporting your cause and than make your pitch.
You could also use this strategy to contact celebrities who have a history of giving to charities and causes and suggest a book that honors and benefits their favorite cause. Virtually all well known athletes and movie stars donate to some degree every year, so get started there are millions of dollars available to you just for the asking.
If you're ready to learn more about how to Write your own Book and Scale it into a $4,000+ Teaching, Training, Coaching or Consulting Program than go to; http://www.adaptonadime.com for your FREE "Fast Start Guide"
Paul Godines will help you Step by Step to Write a Book so you can Leverage your existing Skills, Knowledge and Experience, than teach others what you know in your own Highly Profitable Consulting Practice.
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6 Surefire Ways ... (continued)
Here are six tips for helping you see the publicity and promotion value in your fiction so that you generate the ongoing buzz your book deserves:
1. Find the nonfiction nuggets in your manuscript and use them to create newsworthy material for relevant media outlets. Is your heroine a jilted wife starting over in the workforce as - let's say - an account executive at a high-flying packaging design firm who finds love with her client at a consumer products company? You've got publicity opportunities with the packaging and marketing trade magazines. Is she a radio jock? The female morning drive time personalities would love to interview you by phone.
What about locations, products, or services in your novel? A story set in a national park or a convenience store gives you news pegs for exposure in the relevant trade magazines. A character's obsession with a little known beverage brand could get your book into that company's employee newsletter. If you're writing your novel now, work in some nonfiction nuggets you can capitalize on later.
2. Use your content to identify promotion allies. Is your protagonist an athlete in a wheelchair? Connect with groups such as the National Wheelchair Basketball Association or the National Wheelchair Softball Association. What about the professions of the people in your book? Does it feature a secretary? Contact the Association of Executive and Administrative Professionals. There's an association for just about every profession.
But don't just send them a note that says, "I've written a book your members will love." Send a copy of the book with a letter outlining promotional possibilities and what's in it for them. You might offer to speak at their national meeting, do a Q&A for their member publication, or offer a discount to members.
3. Leverage what you uncovered while writing your book. Did you learn about a period in history or a specific region? Use this knowledge as a springboard for publicity. The author of an historical romance novel set in New York's Hudson River Valley, for example, can write and distribute a news release announcing the top romantic and historical attractions in that region or pitch a local newspaper or regional magazine on an article about the area's most romantic date destinations. Your goal is to be quoted as an expert source because this would require using your book title as one of your credentials.
4. Support your book with a good Web site designed by a professional. Your Web site has to be as good as your writing. It also has to contain information that convinces us that your books are worth buying and reading. It doesn't have to be slick, but it does need to be very well-written, attractive, useful, and enticing. We will assess your ability to tell a good story by your ability to communicate on your Web site, so the writing is crucial.
5. Get social. Focus on one or two social networking sites - Facebook now has more users than MySpace - and master the most effective and appropriate ways to use them to promote your book before spreading yourself too thin on several sites. Once you understand how the process works, expand to others and use new technology tools and resources such as those at TweetDeck and Ping.fm to streamline your information sharing across your networks.
6. Share the love. Help us connect with you by blogging about your writing process and experiences. Get excerpts up on your Web site and read portions to us via podcasts so we can get a feel for your writing and decide if the story is appealing. Give us enough online - on your Web site, blog, and through podcast download sites such as iTunes - to convince us we'd like your book.
There's no question that promoting fiction is harder than promoting nonfiction - but because of that, it's also more rewarding.
Sandra Beckwith, the author of two publicity books, teaches the online "Build Book Buzz" publicity course for authors. Sign up for her free book publicity e-zine at http://www.buildbookbuzz.com
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Publishing New Writers,
July, 2009 (no. 1007)
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