1. Article Writing:
Article writing pertains to essay writing we used to do in school and college. Like an essay, an article has a title, a body and a closing/concluding paragraph. The only difference is the use of keywords.
Keywords refer to a single word or a combination of two or more words that are used in the title name and in the rest of the article as required by the client. If no instruction is given regarding the usage of keyword or there is no mentioning of keyword density then 4-5 % is the desirable keyword density i.e. using the keyword 5 times at different places in an article. It is a good practice to use the keyword
- Once in the title
- Once in the introductory paragraph
- Once in the closing paragraph
- And twice in the body of article
To make your article catchy and to grab the attention of readers, it is advisable to start the article with a question. Try asking questions from your readers and adopt a YOU attitude i.e. focus on your readers. Adopting a conversational tone makes your article even better.
Heading and sub-headings are appreciated and using bullet points make you article more impressive and clear. Lastly, article must be well researched and plagiarism free.
2. Web Content Writing:
Instead of adopting conversational tone, a formal and strict tone is adopted in web content writing. Web content refers to all the content we see on websites. Interesting your reader into reading your content is the aim of any good content writer. This can be done only when the writing is focused of readers. For example, instead of writing "This product can be of great help in any household" you should write "You can avail many benefits from this product". You attitude works like magic. Mostly, you are asked to write web content about certain products. The "About us" page of any website is a good example of web content. Content written while keeping in view the keyword density is always appreciated by the client. Well researched and plagiarism free content is what any client asks for.
3. Ghost Writing:
The word 'ghost' has the meaning of invisible here. Not that the writing is invisible, it's the writer who is considered invisible in ghost writing. The term is mostly used when a book/e-book or any written material is written by a person other than the author. All the freelance writers are ghost writers i.e. their names are not published along with their written articles. Ghost writing can be article writing, content writing, technical or any other writing type as long as the real writer is not known. All those things that are taken care of in article or content writing should be taken care of in ghost writing.
4. Academic Writing:
This type of writing demands a great deal of time. Because it is generally essay papers, thesis and research material, you have to spend a good deal of your time on research. Citing resources at the end of any academic paper is a usual practice. Depending upon the requirement of your client, it can be two, three or any number of resources that you have to cite. Formats like MLA, APA and Harvard are also sometimes required by a client. Again, there should be no plagiarism and paper should be well researched. Keywords are of no importance in academic writings. But this doesn't mean you should start over-using a certain word. Repetition makes your writing dull and of poor quality.
5. Technical Writing:
Technical writing refers to the any piece of writing that is aimed to provide its users with the technical information of a product, say an iPhone or a printer machine. Technical writer should be aware of technical terms. It mostly includes manuals, reviews of new launches and know how articles. Since these are informative articles, the language should be succinct and instructions should be given in clear and easy to understand words. Keywords should be taken care of. If you're tech savvy and keep yourself updated to the new technology, it will be very easy for you to write a technical article. Otherwise, you need to do a thorough research before writing the article. Plagiarism is never tolerated.
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