| Getting Started in Publishing  by Jay Kaylin 
 
 
                                                  “A Yellow Jellow, What Did You Say?”  is the first book I ever produced. Back then, I worked as a forms printer in  the art department, and Apple Macintosh’s Desktop Publishing was just entering  the nation’s printing industry and would change literally everything.  At that  time within these prepress rooms, we still did everything long and laborious by  hand and from scratch. To choose to self publish in those days, manuscript in  hand only, was expensive. It could cost a writer a few thousand dollars to get  even a small run of books printed whether you went through a Vanity Press or  directly to a printer.  Well, I didn’t have a few thousand  dollars so I had to figure how to cut it back – way back. Being a printer, in  the art department of printing company who supported me, I was able to do all  the prepress work for my book in their shop for free. I also had a friend working  at the same print shop. He moonlighted running his own printing business from a  small printing press in his basement. He printed the color cover of my new book  in exchange for the prepress services I did for his new customers. I had yet  another friend in that company. He was also trying to branch out on his own,  and he had a printing press in his garage. This friend printed the inside of my  book at cost and for a little of his time – beer money.
 Another way I cut back is I made the  book small, quite slim, only 32 pages from bow to stern and all the inside  pages in unsinkable black and white.
 Anyway, I got my book printed quite  cheaply. Then, I had to sell it. I took it to small book stores and independent  book store chains where I opened with my sales pitch of being a first time  author with his first book, and that I was doing it completely solo. I then  requested of them a 10 percent no risk consignment deal.
 Almost every book  store I asked took the deal. However, some book stores did not. They were larger  corporations. They would not take any book on consignment, let alone buy or  sell one without an ISBN number. One book store manager told me quite briefly,  if I wanted to sell a book in their store, I had to get an ISBN number first  and foremost, and subsequently go to one of their distributors as a wholesaler  and convince them to buy my book in lots of no less than a couple of thousand.  Then I was quickly left alone to find the store’s exit but he first welcomed me  to look around if I had wanted. Next advertising, but I had no  money. I spent my last on this little bunch of books of mine I was carrying  around store to store. Shortly later, I found out about news releases as a  means of getting my book known to the public for free. I went to the public  library, found out how to write a press release, and sent them out locally. Two  newspapers where I lived – took the story, including my college’s monthly Rag.  One newspaper did a full page spread of me next to Shelly Long the co-star of  the 1980’s sitcom Cheers.
 After that, I did what Apple  Computers (The Mac) did. I went to the elementary schools in my area and  instead of giving away free computers; I gave away free books. The schools were  glad to take these books; the teachers used them as a ready-made new project  for their classes. I later got a stack of letters from all the children in all  the different classes about what they liked and didn’t like about my book. I  still have all those letters. I still have the newspaper clippings.
 As a result, my book began to sell  so quickly it was hard for me to keep stocking the bookstores. I had sold 500  in a few months. I was almost out of books when the new flame started to  flicker out. The new book and the new author were no longer new news. I needed  to think of something different to get people interested in my book again. Then  the books and I went belly up. I would tell you what had happened but that  would take another 1000+ words on what “not” to do.
 Today, “A Yellow Jellow, What Did  You Say?”, as it was originally in print; is now on CD-ROM; is also available  in a PDF format; and has just been added for sale as a Kindle Edition eBook at Amazon.com.  I now have a website www.jkaylin.com which sells, among other  books, this very first book of mine as an instant download. I have also written  and produced another new book title, “Why, Why, Why!!”, in an audio format. 43  tracks all recorded on my home PC. This new title also sells on my website as  an instant download through Payloadz.com.
 I recently did a search for my site,  which by name incorporates my author’s name, to see how Google listed it.  Coming up at number one on Google’s hit list was AuthorMe.com. And second  down, there was my website. So I am still out there, still plugging and being  plugged, still trying to sell. I am checking into Amazon’s CreateSpace to put  the printed version of “A Yellow Jellow, What Did You Say?” back into  conventional print. CreateSpace also has a place to sell my new title’s audio  tracks. The tracks can be each sold and downloaded separately or all at once as  a single album.
 I have deep sentiment attachment to  my first book. It still exists quite small; I still use it to learn. I learned  how to convert this book into several different digital formats. And today I am  learning how to market this unassuming book and sell it online. All this would  have been very difficult to do from the very beginning back in that print shop  if my first book had been originally 320 pages, instead of only 32. (including  illustrations).
 My father said, “The quality of a  man’s work was second to that of putting all he had into it – and not just with  his back, mind you, but from deep within the truth about himself.”
 I have had little at my disposal to  write and produce my own books from start to finish and even less time to write  and create. Sometimes I have felt I was trying to publish my books while  wearing mittens and a blind fold, and trying to make marketing packages for  them out of the ear’s of sows.
 But today, I can do most of my art  and prepress work comfortably from home at my PC. Thanks Apple computers.  Thanks Mac. Today’s technology also allows me to reach a greater number of  people with more cost effectiveness and effectively, with more dazzle, and at  dazzling speeds than I ever could have in the past.
 Yet still as with all things, I  learn slowly as I go, and I get better only with time as I begin to understand  about what I have learned in the experiences of my success, failure,  heartbreak, and joy. Whether I am sailing along as an eagle or dredging along  dark bottoms but always connecting my experiences to the deep corners and  driving passions of my heart for the next time. And the next. And the  next.
     | Nigerian Lit.... (continued) There were many other literary  offerings right into the twentieth century, including those inspired by  competitions organized by the colonial government. Then in 1952 Amos Tutola’s  fantastic magical tale ‘The Palm Wine Drinkard’, which was written in an equally  fantastic brand of English, put Nigeria on the literary map. The world began to  see that the pen was being well wielded in Nigeria. Although Cyprian Ekwensi’s ‘People  of the City’, which was published in 1954, has the honour of being the first  Nigerian novel written in Standard English, it was not given due recognition,  perhaps because it does not dwell on the exotic, the macabre and the  unusual-which many Western literary connoisseurs assume to be a canon for  assessing African literature. In my opinion, that novel gave the world the  heart of Lagos  in the 1940s and 1950s like no other literary work has. It is much more than a  vignette; it is a portrait of a young man’s pull from and immersion into the  never-ending contradictions of Lagos. Two years before independence,  Chinua Achebe seized the throat of Nigerian, nay African, literature with  ‘Things Fall Apart’. This article is not the forum to extol a novel that can  never be sufficiently eulogized; a novel that turned the black man’s condition  into a powerful weapon against the European-dominated colonialist structure.  Achebe’s pioneer novel is both subtle and radical in confronting the ‘heart of  darkness’ depicted by Joseph Conrad and other Western writers. But the novel’s  singular achievement at a time the anticolonialist movement was straining and  striving in Nigeria  was that it told us about ourselves through our own eyes. The 1960s were a period of great  literary ferment. With the imprimatur of the Heinemann publishers-sponsored  African Writers Series, Nigerian writers shone like a million stars. Though  subjects and themes were diverse, engagement with the colonial condition  defined literary intercourse. This was an era when Nigerian, indeed most  sub-Saharan African, writers - many who had been in the trenches against  colonialism and all its works - grappled with the quest for an identity. Who  was the black man vis-à-vis centuries of cultural emasculation by a supposedly  superior culture? In the words of Bode Emmanuel Esquire at the seventh  Macmillan Literary Night on 24   November 2009: ‘… African literature in general and Nigerian  literature in particular, has been dominated by one major theme, an assessment  of Africa’s contact with the West. The  spiritual and social implications of this contact have been the concern of most  writers worldwide. Characteristically, the meeting of Africa and Europe has been presented as a conflict. The lesser  writers have been content with a general presentation of typical incompatibilities,  but the more perceptive writers have dug deeper and attempted to determine the  specific implications of this conflict for a particular African community like  Nigeria.’ Though they had been writing before  the 1960s, the decade gave Achebe, Wole Soyinka, T.M. Aluko, Christoher Okigbo,  Elechi Amadi, John Munonye, Gabriel Okara, John Pepple-Clark and many other  writers of that era a well fertilized soil in which to sprout. It was only  natural: the heady quest for independence had given way to the even more robust  search for nationhood. What was Nigeria?  (Fifty years on, that question remains unanswered). How was the Nigerian writer  to engage with this sprawling land bursting with apparently different peoples  yoked together by a self-seeking colonial power? How could one make literary  sense of the contradictions of group living in such a land? Through plays,  poems and prose, our writers tried. They rang their bells in the ears of both  the leaders and the led. Their works were, to quote Emmanuel again, ‘directed  towards analytical assessment of the Nigerian socio-political situation in the  desperate bid to analogically project the country’s multifaceted precarious  situation and thereby proffer solutions.’ But the falcon could no longer hear  the falconer. The literary prophets had a hard time of it as their seeds were  eaten by the birds of corruption, tribalism, winner-takes-all politics, social  inequality and military incursion into politics. In 1967 the civil war erupted  and a new chapter of blood was opened in the annals of Nigerian literature.  Forty years after the guns ceased booming, the blood-soaked chapter is still  being turned by an impressive population of Nigerian writers. Mostly but by no  means exclusively from the former Biafran enclave, they continue to grapple  with the historical tragedy. The gamut runs across all generations of Nigerian  writers. From Sebastian Okechukwu Mezu whose ‘Behind the Rising Sun’ is the  first Biafran war novel to Chimamanda Ngozi Adichie’s ‘Half of a Yellow Sun’,  the story of the Nigerian civil war continues to resonate.  A new but far from brave world  beckoned. The 1970s to the mid-1990s took Nigerian literature into the realm of  protest often coloured by Marxist-Leninist pretensions. This was the era of  ‘us’ against ‘them’. Of a truth, Nigerian writers had always railed against the  ruling elite’s real and imagined excesses. But the period mentioned was one  when Nigerian pens were filled with gall instead of ink. Kole Omotosho, Bode  Sowande, Femi Osofisan, Niyi Osundare were some of the masters of this new universe.  In a systematic manner quite unlike before, those afflicted by the writers’  scourge deployed their arsenal. Given that the military called the shots it was  a grim situation. The tribe of quill-wielders witnessed much more than  political persecution; socio-economic maladjustments also shook the very core  of the writers’ trade.  It was during the Ibrahim Babangida  years that major publishing companies said goodbye to Nigerian literature.  Recession, dwindling interest, the emergence of new authors outside Africa and the global decline in the book industry had  long sent the African Writers Series packing. Political persecution only upped  the ante. The Abacha years cast a seemingly impenetrable cloud over the  Nigerian literary firmament. But it was not all pale and gloom in  this season of anomie. Wole Soyinka won the Nobel Prize for Literature in 1986  and Ben Okri followed with the Booker Prize in 1991. However these  achievements, contextually speaking, were mighty ripples in a sick sea. It is  to the eternal credit of the Nigerian writer that despite infamous persecutions  like the executions of General Mamman Vatsa (1986) and Ken Saro-Wiwa (1995),  the eclipse was not total, especially among writers who could or would not flee  Nigeria. But the cactus of literature often  blossoms in the desert of adversity. A journalist, Helon Habila, ushered  the new phase of Nigerian literature unto the  global stage when his self-published prison short story ‘Waiting for An Angel’  won the 2001 Caine Prize in African literature. It was like an uncorked tap: in  barely ten years new flowers of Nigerian literature blossomed: Sefi Atta, Tolu  Ogunlesi, Eghosa Imausen, Uche Peter Umez, Uwem Akpan, Biyi Bandele and Toni  Kan are just a few of the new dazzlers in our literary sky. The road Nigerian literature has  travelled is dotted with potholes. But the landmarks are there for all to see.  Outside football and Nollywood, literature is one boon even Nigeria’s most rabid haters agree  we have given the world. Our writers continue to bring pride to Nigeria with  their solid achievements. Prizes might not be the best way of assessing  literary impact but for our writers, both the grandees and grandchildren, to  continuously win laurels on an almost annual basis imply that we are getting it  right. In terms of literary craftsmanship  we have come of age. Non-African literary critics often denigrate African  literature as sociology texts because of our overriding concern with the  peculiar dynamics of our milieu. Art for its sake is not popular among Nigerian  writers. The claims and counter claims of cultural clichés used to pervade  Nigerian literature. But the tide has turned in the last twenty years in a  manner that indicates literary sure-footedness among our writers. Contemporary  Nigerian writers, while acknowledging the debts they owe their forerunners, are  increasingly taking their space in the globalized world, albeit with a Nigerian  flavour. Diverse, controversial and even ‘taboo’ subjects and themes are fair  game. Eg. Jude Dibia’s novels are a searing expose on homosexuality and incest. Our female writers have come of age  rather awesomely. From a handful in the 1960s and 1970s they have blossomed  into sturdy oaks that gracefully bear the sweet burden of much of contemporary  Nigerian literature. The pioneer roles of Flora Nwapa, Zulu Sofola, Buchi  Emecheta and Zaynab Alkali opened the frontier. To paraphrase a line from  Alkali’s classic ‘The Stillborn’ these pioneers cooked the rock and their  literary daughters drank the soup. Daughters like Adichie, Atta, Oyeyemi,  Promise Okekwe, etc. While some may quarrel with the strain of feminism that  runs through some of their works, we must commend them for navigating the  minefields, especially within our patriarchal culture. Much has been said and written about  the dearth of publishing outlets here. But the bold entrepreneurs who have seen  opportunities in Nigerian literature have put their money where their mouths  are in the past few years. Some may regard the efforts of Kachifo, the  publishers of Farafina books, Cassava Publishers, Dada  books and the like as mere heroic experiments  but if we remember that not so long ago Nigeria’s publishing sun nearly  suffered a total eclipse, then we must commend the efforts and pray everything  good comes to them. Macmillan, Nelson and other big outfits are watching with  interest. These new men of the frontier are treating our writers like writers  are treated elsewhere. Big Harry Potter-like sign-ons are not here yet but the  potential exists. Yet, self-publishing is a problem  for quality Nigerian literature. Obscurantism that has little to do with  literary craft remains a strange addiction for many Nigerian writers,  especially poets. The contemporary generation’s supposed affinity for ‘the  pleasures of the flesh’ in their works remains a sore point with some of their  literary elders and notable critics like Professor Charles Nnolim. Aesthetics  remains a challenge. Since the demise of the Macmillan Pacesetters series in Nigeria and  writers like Cyprian Ekwensi and Kalu Okpi, only a few intrepid spirits are  giving Nigerians what they deserve in the romance/thriller/popular fiction  genres. At fifty Nigerian literature deserves its own James Hadley Chase,  Frederick Forsyth, Agatha Christie, Barbara Cartland, Tom Clancy and John  Grisham. However it is morning yet on  creation day for our literature. I am cautious to suggest that the government  get involved in our literature; history shows that most of those occupying our  seats of power only get involved if the literature is the pro-establishment,  lickspittle type. Perhaps the Association of Nigerian Authors and Nollywood  should seek a partnership that will bring the best of our books into our  movies. Literary websites devoted to Nigerian literature such as naijastories.com  must be commended and encouraged. The NLNG Prize for Literature can be expanded  to have sub-prizes for budding writers seeking for a place in the sun. Other  corporate organizations can emulate Fidelity Bank’s workshops and even go  further with grants and fellowships.  But  the real task lies with us. In the privacy of our rooms, deep in our hearts,  before our computer screens and on virgin-clean sheets, let us flow with new  words for new ages. We should not relent in our quest for a better way of  telling the tale, reciting the poem or staging the drama so that in the next  fifty years Nigeria will  still remain Africa’s literary power house.   
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 Publishing New Writers, October, 2010 (no. 1110) Publisher: Bruce L. Cook6086 Dunes Dr,
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